Digital Transformation Agency created in late 2020: Established the Experience team, built Human-Centered Design capabilities, and lead the team to consult with clients to digitally transform their experiences to meet customer needs and business objectives and scale for the future. Adweek’s Fastest Growing agency 2023—recognizing 6000% revenue growth over three years.
Direct and mentor teamwork across the following capabilities:
Elevating empathy through customer research and creating strategically actionable insights.
Defining the ideal customer journey, including the needs, motivations, pain points, and gaps in the current journey.
Defining and architecting unique digital customer experiences and products that deliver on critical tasks, needs, or goals for that phase or moment of the journey.
Ideating and identifying leapfrog interaction evolution for products, services, and digital experiences.
Offsetting product knowledge transfer, ensuring the creation of contextually relevant and accurate experiences.
CourtAvenue
03/2021 – Present
Chief Experience Officer (CXO)
OCLC (global library technology services cooperative)
07/2018 – 03/2021
Columbus, Ohio
UX & Visual Design Director
Lead the cross-functional product design team to conceptualize, design, and produce best-in-class product experiences for OCLC member institutions, their staff, and patrons.
Modernized and innovated the overall product experience across the enterprise through relationship building.
– Conceptualize and socialize innovative concepts through prototyping and engineering proof-of-concepts.
– Identify and implement a new enterprise design system.
– Guide teams in globalizing the products for RTL interfaces.
Directed the research team across learning objectives, conducting research and identifying customer insights to
inform and shape digital experiences on a global scale.Advanced and maintained a lean, efficient, and scalable methodology across all experience design teams.
Prioritized work to team member strengths while fostering career growth opportunities and strategically recruited best-in-class design talent to achieve
business goals.
VML (WPP global full-service agency) absorbed Rockfish 09/2017
Cincinnati, Ohio
03/14 – 07/18
Associate Director,
Experience Design
Senior Experience Architect
Experience Strategy Architect
Direct Experience Design Product teams through the creation of innovative experiences that remove customer barriers to information acquisition and purchase conversion.
Led the Experience Design of successful digital products through collaborative relationships across departments, clients and external agency partnerships.
Determined strategic recommendations and product roadmaps through customer research outcomes, analytics, and evolving business needs.
Developed client presentations to communicate strategy, approach, and discovery findings.
Advocate and communicate customers’ needs and objectives to achieve collaborative consensus.
Produced requirements documentation, including customer flows, site maps, wireframes, wire flows, prototypes, matrixes, functional specifications, and user interface specifications.
– Collaborate with the technical team to define logic, determine database and systems use, craft requirements, and validate UAT.
Created global user-centric experiences configurable to country needs and infrastructure capabilities.
Red212
(full-service agency)
Cincinnati, Ohio
Senior Digital Designer
08/10 – 03/14
Defined and lead the digital strategy and experience design across touchpoints.
Led the digital strategy, experience design & execution across digital touchpoints, including:
– Display, rich media ads, and associated promotional landing pages, microsites, and brand sites.
– Social media channel content.
Documented business requirements, site maps, and wireframes.
Designed/directed all online campaign components & development.
Consulted on new and emerging technologies.
Collaborated internally and externally with agency partners to ensure creative execution was consistent across mediums.
Translated analytics into optimization strategies for future campaigns.
Assisted in project estimation and scope.
Northlich
(full-service agency)
Cincinnati, Ohio
Designer
12/06 – 08/10
Architected and designed small to large-scale digital experiences.
Designed small to enterprise-scale sites, social media content and CRM emails.
Created experience documentation for stakeholder and internal alignment, as well as guidance for design and build teams.
Collaborated across disciplines and agency partners to ensure consistent creative branding and execution
across touchpoints.Co-taught a web design best practices class for internal designers and art directors.
Nielsen Norman Group
UX Management Certification
06/19
