Blink

BLINK is one of the largest light, art and projection mapping events in the nation and it takes place in Cincinnati, Ohio.

OBJECTIVE
The BLINK Mobile App was created to move users through the crowd in a way that let them experience the festival on their terms, in the way they wanted. 

• Crowd size was tracked and displayed in real time, so you could find whatever you were looking for in that moment--from a high-energy crowd to a moment alone.

• As you moved through the festivals, you'd learn about nearby installations and artists. 

The app was connected to beacons installed throughout the city, so every inch of the festival was wired to locate and communicate geo-location specific messages to users. 

The mobile app was a 2018 Webby Nominee for Mobile Sites & Apps - Best Use of GPS or Location Technology.

CREDITS

Global Chief Creative Officer, Debbi Vandeven, VML

North American Chief Creative Officer, Mike Wente, VML

Marketing Manager, Courtney Tomasetti, Cincinnati USA Regional Chamber

Communications Director, Rich Walburg, Cincinnati USA Regional Chamber

Chief Creative Officer, Jason Bender, VML

Group Creative Director, Rosie McGuire, VML

Associate Creative Director, Aaron May, VML

Art Director, Kevin Munson, VML

Senior Lead Experience Strategist, Kara Koch, VML

Lead Experience Strategist, Kayla Brodman, VML

Senior Copywriter, Jamie Escudero, VML

Copywriter, Katie Hicks, Freelance

Associate Director, Technology, Steven Fuller, VML

Senior Developer, Kyle Alderman, VML

Senior Mobile Developer, Jonathan Baran, VML

Developer II, Lavanya Meduri, VML

Vice President Technology, Jarrod Ramsey, VML

Technical Program Manager, Brett Helms, VML

Art Director, Caleb Khazoyan, VML

Enterprise Architect, Daniel Worthy, VML

Program Manager, Janel Fisher, VML

Senior Director, Business Development, Michael Orzali, VML

Senior Director, Content Strategy, Kayla Bond, VML

Associate Creative Director, Bellkiss Abril-Roman, VML