Dynamic, versatile strategist with a passion for understanding people, businesses context and presenting solutions that add value to human lives. Offering over a decade of marketing and communications experience for global and local brands across traditional and digital touchpoints. Skilled in working collaboratively across multi-functional teams as well as creating and delivering effective presentations.

ROCKFISH
(digital innovation partner) Cincinnati, Ohio

Lead Experience Strategist 01/17– Current

Senior Experience Architect
01/16 – 12/16

Experience Strategy Architect
03/14 – 12/15

  • Assist in project definition and business requirements gathering.
  • Identify appropriate internal/client deliverables specific to each client & project engagement.
  • Understand and determine how to leverage and execute cohesive experiences across a brand ecosystem.
  • Strategically plan digital product (i.e. website or app) features and functions.
  • Create documentation for stakeholder and/or internal alignment.
    – Artifacts include: user/wire flows, sitemaps, wireframes and matrixes to explain user experience concepts.
  • Advocate and communicate users’ needs and objectives to achieve user-centric decision-making internally and externally.
  • Apply user-centric design principles, methodologies, and best practices.
  • Architect mobile-first experiences for responsive/adaptive web and native mobile applications.
  • Work collaboratively across functions to achieve best-in-class digital experiences.
  • Identify user testing opportunities to assure user understanding and ability to navigate seamlessly through digital product(s) to achieve their goals.
  • Collaborate with technical build teams to verify correct implementation and requirement validation.

Red212
(full-service agency)
Cincinnati, Ohio

Senior Digital Designer
08/10 – 03/14

Digital

  • Defined the digital strategy for all projects in order to leverage and execute cohesive experiences across the brand ecosystem.
    – Identified appropriate internal/client deliverables specific to each client & project engagement.     
    – Created documentation for stakeholder and/or internal alignment including user flows, sitemaps and wireframes.
  • Lead all digital design execution including:     
    – Display ad & Rich Media advertising.     
    – Email marketing campaigns.     
    – Small to large scale digital experiences including landing pages, microsites and  
    content management system (CMS) sites.
    – Social media content design.
  • Collaborated with creative, public relations and account teams to assure consistent creative branding and execution across touchpoints.
  • Translated analytics into optimization strategies for future campaigns.
  • Defined business requirements, design execution and managed partner development for Red212.com. 

Northlich
(full-service agency)
Cincinnati, Ohio 

Designer
12/06 – 08/10

Digital

  • Designed small to large scale digital experiences including landing pages, microsites and content management system (CMS) sites.
  • Designed social media components.
  • Designed email marketing/CRM campaigns.
  • Collaborated with creative, public relations and account teams to assure consistent creative branding and execution across touchpoints.
  • Co-taught designing for web best practices class to agency designers & art directors.
  • Northlich Team Digital initiative leader tasked with educating & familiarizing staff with Web 2.0.

Print & Environment

  • Co-designed Iams 2008 Veterinarian Conference convention booth, collateral & interactive presentation.
  • Designed print brochure for Cintas National Account Managers.
    • Assisted in simultaneous brand guidelines redesign.