Dynamic, versatile strategist with a passion for understanding people, businesses and situations and presenting solutions that add value to human lives. Offering over a decade of marketing and communications experience for global and local brands across traditional and digital touchpoints. Skilled in working collaboratively across multi-functional teams as well as creating and delivering effective presentations. 

ROCKFISH
(digital innovation partner) Cincinnati, Ohio

Lead Experience Strategist 01/17– Current

Senior Experience Architect
01/16 – 12/16

Experience Strategy Architect
03/14 – 12/15

  • Assist in project definition and business requirements gathering.
  • Identify appropriate internal/client deliverables specific to each client & project engagement.
  • Understand and determine how to leverage and execute cohesive experiences across a brand ecosystem.
  • Strategically plan digital product (i.e. website or app) features and functions.
  • Create documentation for stakeholder and/or internal alignment.
  • Project estimates for Experience Strategy.
  • Advocate and communicate user’s needs, goals and objectives to achieve user-centric decision-making both internally and externally.
  • Apply user-centered design principles, methodologies, best practices and approaches.
  • Architect “mobile-first” experiences for responsive/adaptive web and native mobile applications.
  • Work collaboratively across functions to achieve best-in-class digital experiences.
  • Identify user testing opportunities to assure user understanding and ability to navigate through application to achieve their goals. 
  • Work with digital build team to verify requirement validation and implementation is correct.
  • Create documentation such as user flows, sitemaps, wireframes and matrixes to explain user experience concepts such as user journey maps, navigation design, content personalization and interactions.

Red212
(full-service agency)
Cincinnati, Ohio

Senior Digital Designer
08/10 – 03/14

Digital

  • Define the digital strategy, information architecture, user flows and interaction design for all projects.
  • Lead all digital design execution including: 
    • Display ad & Rich Media advertising.
    • Email marketing campaigns.
    • Landing pages, microsites and content management system (CMS) sites.
    • Social media content generation and content design.
  • Create and revise information architecture and interaction design documents including: site maps, concept diagrams, wireframes, flows, template guidelines.
  • Collaborated with creative, PR and account teams to assure consistent creative branding and execution across touchpoints
  • Translate analytics into optimization strategies for future campaigns.
  • Define business requirements, design, manage & direct development of Red212.com.

Northlich
(full-service agency)
Cincinnati, Ohio 

Designer
12/06 – 08/10

Digital

  • Designed CMS sites, microsites & promotional site components.
  • Designed social media components.
  • Designed email marketing/CRM campaigns.
  • Collaborated with creative, PR and account teams to assure consistent creative branding and execution across touchpoints.
  • Co-taught a class on the best practices of designing for web to agency designers & art directors.
  •  Northlich Team Digital initiative leader – educated & familiarized staff with Web 2.0.

Print & Environment

  • Co-designed Iams 2008 Veterinarian Conference convention booth, collateral & interactive presentation.
  • Designed print brochure for Cintas National Account Managers.
    • Assisted in simultaneous brand guideline redesign.